Blog Assignment # 6
Turning Frustration Into Innovation: Sterling Hawkins, a tech entrepreneur, believes “innovation is not about money, good ideas or who you know. It is about discomfort”. His speech was intriguing because it put forward an entirely new concept when it comes to developing state of the art kind of products / services. Typically, a futuristic idea always makes majority of the people uncomfortable due to their fear of change. The kind of risk associated with such breakthrough is always uncomfortable. Despite witnessing such breakthroughs in recent years, general assumption is that such successes are result of luck. Well luck can never be a good business strategy instead it is just our excuse to be playing in the safe zone. The main hurdle in the way of innovation is our own discomfort and when such discomfort is embraced by a person then only he/she can unlock great achievements.